Northern Irish symbol group J& J Haslett, operator of the province’s Mace outlets, has launched a TV advertising campaign which it claimed was a departure from the clichéd predictability or celebrity endorsement approaches of its competitors.
Tom Uprichard, delivered business director, J&J Haslett, said: “In the past symbol group advertising has always concentrated on the perfect store with perfect staff. We hope to create empathy with our target market and build loyalty.”
The new ads will follow the fortunes of an animated family called the Maceys across a TV and 48-sheet poster campaign.
Uprichard continued: “In today’s aggressive and competitive market, it is more important than ever that marketing activity differentiates your brand from all the clutter. In creating the Maceys we set out to challenge the status quo.”
The campaign will see two executions before Christmas followed by seven new ads throughout 2005.
They will all feature the tagline ‘Mace for whatever life has instore’.
Tom Uprichard, delivered business director, J&J Haslett, said: “In the past symbol group advertising has always concentrated on the perfect store with perfect staff. We hope to create empathy with our target market and build loyalty.”
The new ads will follow the fortunes of an animated family called the Maceys across a TV and 48-sheet poster campaign.
Uprichard continued: “In today’s aggressive and competitive market, it is more important than ever that marketing activity differentiates your brand from all the clutter. In creating the Maceys we set out to challenge the status quo.”
The campaign will see two executions before Christmas followed by seven new ads throughout 2005.
They will all feature the tagline ‘Mace for whatever life has instore’.
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