Own-label supplier Haydens Bakery has rebranded following a strategic review.
The Wiltshire-based business - which supplies products to retailers including Waitrose, Marks & Spencer, Aldi, Asda and Morrisons - has launched a new look and website featuring the tagline ‘Delivering Naughtiness’.
Haydens said the rebranding gave it the foundations to consider launching a branded offering in the future.
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