Northern Irish frozen babyfood maker Heavenly Tasty Organics has overhauled its portfolio as it prepares to target the rest of the UK.
The 11-strong Heavenly Tasty Organics brand, which is additive and dairy-free and comprises purées, baby and toddler meals (rsp: £2 and £2.99), has been revamped with new packaging and branding to create a “more professional vibe” that would enable it to compete with larger brands, said MD Shauna McCarney.
Based in Omagh, County Tyrone, it was in talks with Booths and Ocado about listings and also targeting the major supermarkets, she said.
The brand is also going into 28 Tesco stores in Northern Ireland in July.
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