The Heineken brand needs to be more accessible, Peter van Campen, Heineken’s group commerce director has admitted.
Speaking at the launch of a new marketing project called Greenspace, which involves the restoration of disused warehouses to create space for cultural activities, van Campen said: "If we want to grow faster we need to be more accessible than we are today while not losing our aspirational value."
Speaking at the launch of a new marketing project called Greenspace, which involves the restoration of disused warehouses to create space for cultural activities, van Campen said: "If we want to grow faster we need to be more accessible than we are today while not losing our aspirational value."
No comments yet