Heineken has appointed Cindy Tervoort - currently head of marketing for cereals in PepsiCo’s Western Europe & Africa region – as its UK marketing director.
Tervoort, who joins the brewer in January, has been with PepsiCo for the past nine years and has held senior roles including marketing director for snacks in the Netherlands and for cereals in the UK & Ireland. Before joining PepsiCo she held marketing and sales roles during 10 years at Unilever.
She will report to Heineken UK MD David Forde, who commented: “Cindy brings with her a wealth of experience, particularly driving growth and innovation. She arrives in our UK business at a very exciting time, as we continue to invest and innovate in our portfolio of cider and beer brands.”
Trevoort replaces Jacco van der Linden, who became MD of the company’s business in China this summer. He has been with Heineken since 1999 and has held positions including area export manager for Africa and international brand manager for Amstel.
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