Dutch brewer Heineken is scrapping its television adverting in the UK in favour of sports sponsorship.
Rob Marijnen, managing director of Heineken UK, said: “The enormously cluttered environment in TV ads makes it difficult to make standout ads. I’m not saying it’s farewell to TV forever. We will look at it again, but for the time being we need to look at other avenues.”
Rob Marijnen, managing director of Heineken UK, said: “The enormously cluttered environment in TV ads makes it difficult to make standout ads. I’m not saying it’s farewell to TV forever. We will look at it again, but for the time being we need to look at other avenues.”
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