Heineken UK has recruited rock royalty to help raise the profile of its Kronenbourg 1664 brand in a new TV campaign.
The 'Slow the Pace' ads will run across TV and press from this week, showing rock band Motörhead performing a slowed down version of their track 'Ace of Spades'.
Heineken hopes the ad will encourage drinkers to appreciate Kronenbourg by drinking the lager slowly.
The company said other artists were lined up to record slowed down songs for ads next year.
The 'Slow the Pace' ads will run across TV and press from this week, showing rock band Motörhead performing a slowed down version of their track 'Ace of Spades'.
Heineken hopes the ad will encourage drinkers to appreciate Kronenbourg by drinking the lager slowly.
The company said other artists were lined up to record slowed down songs for ads next year.
No comments yet