Heinz has extended its partnership with the Lean Kitchen Network (LKN) to launch an on-the-go breakfast range into retail.
The range comprises: All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap.
All Day Brekkie Wrap and Sub both contain bacon, sausage and egg, while both wraps are contained by a tomato-flavoured tortilla. All three variants are dressed in Heinz tomato ketchup.
They have rolled into over 80 WH Smith stores.
Heinz and LKN first teamed up to launch hot breakfast brand Heinz Brekkie in 2022. Comprising the likes of All-day Breakfast Burritos, Bangin’ Bagels, Hash Brown Dipperz, Med Veg Toasted Flatbreads and Sausage & Beanz Egg bites, the range was initially sold exclusively via courier platforms Deliveroo, Just Eat and Uber Eats.
Heinz Brekkie then secured its first major on-site deal with workplace catering company Eurest in late 2023, which saw its range made available at 200 sites across the UK.
Next year, Heinz Brekkie plans to expand its retail offering further into hot eating lines in retail locations across the UK.
“We’re so excited to partner with Heinz to bring a much-needed, high-quality offer for travellers on the go,” said LKN CEO Faraz Nagree.
Tom Franklin, foodservice director for Kraft Heinz Northern Europe, said: “As a company set on leading the future of food, we’re constantly looking for new ways to deliver great taste, quality, and value for our consumers.
“Our ‘away from home’ business presents many exciting opportunities to do exactly that by leveraging the Heinz brand to introduce new products and expand our reach in new channels and categories like food to go.”
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