Heinz is throwing its soup brand into fridges for the first time with the launch of a range of chilled offerings in Tesco.
The new range compromises four varieties, all packed in 500g transparent pots, which will retail at £1.49.
The move will put it head-to-head for the first time with chilled brand leader New Covent Garden Soup.
The new range compromises four varieties, all packed in 500g transparent pots, which will retail at £1.49.
The move will put it head-to-head for the first time with chilled brand leader New Covent Garden Soup.
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