Heinz has expanded its ketchup line-up with a limited-edition Indian spice-blended sauce.
Fans have been given the chance to buy or win one of 1,000 bottles of the spiced ketchup (rsp: £1.49) on the company’s Facebook page before its retail rollout on 5 March.
A year ago, Heinz launched a limited-edition tomato ketchup with balsamic vinegar, which was made permanent in September.
The standard Heinz ketchup is growing 0.2% year-on-year [Nielsen 52w/e 24 December 2011].
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