Hellmann’s has rebranded its salad dressings range and added two new flavours.
It has relaunched the range – which comprises sauces including Caesar, Thousand Island and Honey & Mustard – in glass bottles, with “bold new designs”, larger pack sizes, reformulated flavours and two innovations: Blue Cheese and Garlic & Herb.
Intended for “dipping, drizzling, or dressing”, the launches would “provide creative cooks with new flavours and textures to meet the growing demand for versatility within the category”, said Hellman’s.
The packaging also called out “the real ingredients used within each variant” and featured a prominently placed ‘new’ callout, which was “proven to attract shoppers and drive trial in store”, it added.
All of the dressings – except Blue Cheese – have rolled into Iceland with more retailers to follow over the year (rsp: £2/250ml).
Hellman’s isn’t the only brand hoping to capitalise on increased demand for dressings and dips.
Heinz, for example, recently launched its Made for Veggiez range of plant-based sauces, designed “predominantly for dipping”.
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