Henderson Wholesale has launched a £350,000 Christmas ad campaign for Spar stores in Northern Ireland.

Spar fascias display seasonal words, such as Santa, Sprouts and Sparkle, in the ads.

“We know having an emotional connection with shoppers really matters,” said Paddy Doody, Henderson Wholesale sales and marketing director.

“We decided to move away from traditional tactical television ads and focus on what people really love about Christmas, to add a new dimension to our brand and bring our customers even closer,” he added.

The ad shows Spar’s Lambeg, Lagan Valley, Knock Road, Belfast and Hillsborough stores.

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