Higgidy has given its 33-strong portfolio of pies, quiches and sausage rolls a vibrant overhaul. A flap on top of the box lifts up to show off the product and introduces the new strapline ‘The best food always looks a bit Higgidy’.
The refresh by B&B Studio is set to be supported from April by the pie brand’s first-ever out of home campaign, targeting high footfall areas in London and the South East.
“An enormous amount of thought and rigour has gone into this new approach,” said Higgidy managing director Mark Campbell. “We wanted to take a completely new approach to re-energise the category. The new packaging is just one part of our commitment to an on-going programme, which aims to re-energise the category as whole.”
No comments yet