Holsten UK has created a dedicated customer marketing team to improve its service to trade customers.
Ben Peters is promoted from marketing manager to head the team as marketing director. In addition, Andy Bolton becomes on-trade customer marketing manager and Melonie Clarke becomes off-trade customer marketing manager. Bolton was previously customer marketing manager at Yoplait Dairy Crest.
Clarke, previously customer marketer for Cadbury Trebor Bassett, also takes the role of brand manager for Holsten’s non-alcoholic brands.
Linda Gregory becomes promotions manager, responsible for planning and implementing promotions and point-of-sale materials across all trade channels.
Clarissa Wortley has been promoted from assistant brand manager to brand manager for Holsten Pils and Holsten Export and Darcy Nayler has moved from sales to become brand manager for speciality beers such as Duckstein.
Ben Peters is promoted from marketing manager to head the team as marketing director. In addition, Andy Bolton becomes on-trade customer marketing manager and Melonie Clarke becomes off-trade customer marketing manager. Bolton was previously customer marketing manager at Yoplait Dairy Crest.
Clarke, previously customer marketer for Cadbury Trebor Bassett, also takes the role of brand manager for Holsten’s non-alcoholic brands.
Linda Gregory becomes promotions manager, responsible for planning and implementing promotions and point-of-sale materials across all trade channels.
Clarissa Wortley has been promoted from assistant brand manager to brand manager for Holsten Pils and Holsten Export and Darcy Nayler has moved from sales to become brand manager for speciality beers such as Duckstein.
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