Homepride Flour is kicking off a campaign to promote its commitment to British produce, as the return of Bake Off is set to spark TV viewers’ interest in home baking.
A ‘100% British wheat’ banner will be added on pack and communicated across PoS, print, online, PR and social media from 1 September. Packs have undergone a refresh to include new colours alongside mascot Fred.
“We have full traceability to back up our promise,” said marketing manager Kate Wells.
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