Merrydown is rolling out its Schloer sampling roadshow at UK events in the brand's biggest promotional boost for three years. The campaign, includes Schloer Smart squads targeting city centres and picnic spots with money off vouchers and a competition for a picnic hamper. Merrydown customer marketing controller Mike Coppard said that the adult soft drinks market was gathering momentum. "More people are looking for non alcoholic refreshment," he added. {{P&P }}

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