Horlicks Light Chocolate will be tickled pink or at least its packaging will be this month and next.
Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten pence from every pack will be donated to Asda's Tickled Pink Breast Cancer Campaign, now in its 15th year.
"We hope the pink packaging we have designed will create strong stand-out on the hot beverage shelf and that consumers will stock up in support of this fantastic cause," said Horlicks senior brand manager Miranda Dossetter.
Parent company GSK has linked up with Asda to offer customers a pretty, special edition 500g pack in support of Breast Cancer Care. Ten pence from every pack will be donated to Asda's Tickled Pink Breast Cancer Campaign, now in its 15th year.
"We hope the pink packaging we have designed will create strong stand-out on the hot beverage shelf and that consumers will stock up in support of this fantastic cause," said Horlicks senior brand manager Miranda Dossetter.
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