By Chloe Ryan2010-03-06T00:00:00
Waitrose signing up Delia Smith and Heston Blumenthal to front a new advertising campaign is a masterstroke. The pair will star in a series of mini cookery shows broadcast on primetime ITV, some of which will fill the entire ad break.
Already have an account? Sign in here
Already have an account? Sign in here
You’ve used up your article allowance