Three new varieties are being added to the Houghton range of premium Australian wines.
BRL Hardy has also introduced new packaging and labelling to emphasise the quality of the product.
Two of the new products, a Chardonnay and Verdelho from the 1999 vintage, are sold in a proprietary Burgundy style bottle, and the the third, a 1998 Shiraz, is in a proprietary claret bottle.
Brand manager Kate Blazey said: "This will appeal to discerning wine drinkers and we are working closely with our customers in all retail channels to ensure accessibility and trial."
The whites in the range retail at £5.99 and the Shiraz at £6.49.
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