1 April can be a difficult time to be a news organisation. With all the truth and untruth swirling around social media, it’s a challenge to figure out what’s real and what’s not. Thankfully, some organisations made it a little easier for us this year. Here are the grocery-themed April Fools for 2015.
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At just £299, the Co-op smart watch is so advanced you can't even see it.
The yolk's on us with Sainsbury's new invention, which is a blow to the dippy egg lobby.
It's not a good morning without a diamond-studded croissant, the breakfaster's best friend.
Ocado's attempt was bonsai broccoli, but the real problem is that the broccoli has remained normal size. A schoolboy error.
For that "just left the brewery" smell, Brew Dog's perfume will surely prove irresistible to absolutely no one.
Lidl's attempt implies that customers might be happier to pay more for better taste. Careful there, Lidl.
Everyone in Grocer Towers agrees that actually, rather than this being a joke, Tesco need to introduce bouncy aisles immediately.
Perhaps a case of the Emperor's New Marmite?
We'll level with you, The Grocer could go for a cheese plant any time scientists want to develop one.
Please don't try scratching your mobile phone's screen. All you'll smell is the cost of repairs.
A bread especially for ducks? That's quackers. (Sorry.)
The Grocer only has a vague understanding of what's going on here, but our cooler friends inform us this is a joke of some sort.
No word on if the bread will warm itself up, though.
For the baked goods aficionado on a strict budget or a veggie diet, presumably.
Amazon had better hurry up, if this is anything to go by.
A nice idea, but maybe a separate pipe would help, unless Tennent's flavoured warm water is what you're after.
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