Cadbury has added the Shush bar to its CadburyLand portfolio in the tussle for kids' pocket money. The chocolate coated bar is similar to Mars' Milky Way, with a whipped chocolate nougatine centre. It is aimed at seven to 11 year olds and has an rsp of 15p. Its chocolate bubble "character" joins the other brands in CadburyLand's PR and PoS material. Shush's arrival will be supported by a specific TV campaign which screens in late summer, and by PoS material. Generic PR for the £100m Cadbury Land brand runs throughout the year. {{P&P }}

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