HP, the UK's number one brown sauce, is set to drive growth in the brown sauce category with the launch of HP Steak Sauce. Specifically developed to perfectly complement steak, it is expected to drive category growth by encouraging consumers to enjoy HP with their evening meals. Research by HP revealed that consumption of steak at home is in growth, up 5% year on year, and consumers are actively looking for a table sauce specifically designed for their favourite meal.
The striking 255g glass bottle features a prominent lifestyle image so that consumers understand it is best used as a 'side of plate' sauce. HP Steak Sauce has an RRP of £1.29.
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