Huggies Pull-Ups has invested £1.8m in a new integrated campaign for its training pants.
The brand worked with child psychologist Dr Heather Wittenberg to develop its ‘6 Steps to Potty Success’ programme.
The initiative is backed by in-store activation, social and digital media including Facebook’s pay per click service, PR, and the new website Pottytraining.co.uk, which offers downloadable tools and expert advice for parents.
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