Great packaging, great marketing and a great-tasting product have all combined to capture the imagination of the judges
Nestlé Double Cream
Nestlé's ambitious plan to muscle into the block chocolate market was impressive. A well-executed plan and a fantastic tasting product
Pampers Kandoo
The judges recognised that for parents with young children this was a life-changing piece of NPD. A commercial hit for Procter & Gamble
Walkers Sensations
These posh crisps' from the market leader have taken the category by storm. The new product became a £60m brand 12 months from launch.

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