Nestlé is backing its latest brand launch, Nescafé Ice, with a £4.5m budget. It tested the vanilla and mocha styles extensively last year and announced the national launch of the brand at the show on Monday. Consumer manager Katy Hilditch said distribution for the iced coffee drinks had already been agreed in wholesale, convenience store and multiple sectors. The brand is an ambient product sold in 280ml bottles (rsp 99p) which are intended for chilled display. Also on show was a branded shelf unit holding a compact range of groceries. The unit is designed for CTNs and off-licences which have limited shelf space but which want to stock a range of food products because they have no local competition. {{NEWS }}

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