Iceland Foods rolls out Amazon deliveries to Newcastle

Iceland Foods has expanded its third-party tie-up with Amazon to Newcastle.

Shoppers in eligible postcodes will now be able to order Iceland groceries via Amazon.co.uk.

It follows Iceland’s rollout of the service across London earlier this year, having initially launched in select parts of Greater Manchester in September 2023. Newcastle was also one of the five cities where Amazon ended its direct Amazon Fresh deliveries in June.

The roll out to Newcastle is the first to operate under a new delivery model through Amazon’s Grocery Partnerships. Orders are placed via the Amazon website, and are picked in store by Iceland staff, then delivered through the supermarket’s own delivery network. 

The supermarket lists “thousands” of “cupboard staples” from its own-label, and branded lines, as well as a selection of Iceland’s exclusive brand partnerships with the likes of Greggs, Myprotein, Sides and Blue Dragon on Amazon’s website. The platform also supports Iceland’s multibuy promotions.

“Our further expansion into the online market marks further growth between Iceland and Amazon, with hopes to reach even more Amazon customers in the near future,” Iceland said.

Despite Iceland CEO Tarsem Dhaliwal once claiming to “hate” Amazon, the web giant has become a growing focus for the frozen supermarket. Amazon’s extensive reach gives Iceland the ability reach shoppers outside of its core base, alongside its own same-day and next-day delivery offer.

For Amazon – with its mainly London-based Amazon Fresh and Whole Foods stores having failed to make a major dent in UK grocery – tie-ups with the mults have enabled it to roll out its grocery offer nationwide. It also has a long-running tie-up with Morrisons, as well as Co-op and Booths, alongside Iceland.

In June, Amazon announced major changes to its grocery deliveries, making the service available to non-Prime members of the first time. While Amazon Fresh was axed in five cities, Amazon rolled out grocery deliveries from Morrisons, Iceland and Co-op across more than 100 UK towns and cities.