Limoncello debut 

Pallini Limoncello goes on sale in 30 Booths stores in the north-west this month, priced at £10.99. The Italian lemon liqueur is being distributed in the UK by United Brands . 

Changing shapes 

Brothers Cider is launching a more practical bottle shape to meet demand for its pear cider and strawberry & pear cider. Matthew Showering, co-founder of the company, said the shorter bottle allows retailers and bars to stock the cider without having to compromise on shelf space. 

Cash & carry cases 

Merrydown is allocating 50,000 six 1-litre bottle cases of its Vintage Dry and Medium cider to a £1.89 promotion to support cash & carries this summer.