Rum sponsors metal
Sailor Jerry, the spiced rum distributed by First Drinks Brands, is to sponsor this summer's Kerrang! Awards in a bid to become "authentic and edgy". The move follows a spring sampling campaign targeting 21 to 35-year-olds at music events.
Rioja throws fiesta
Promotional body Wines from Rioja has created a food and drink festival to celebrate tapas and Riojan wines. The free event will take place at Ely's Yard in London's Brick Lane on 28-29 June.
Bottles lighten up
Freeminer has ditched its 500g bottles for 100%-recyclable 300g amber glass bottles. "The quality of the beer is not compromised," said MD Peter Thomas.
Sailor Jerry, the spiced rum distributed by First Drinks Brands, is to sponsor this summer's Kerrang! Awards in a bid to become "authentic and edgy". The move follows a spring sampling campaign targeting 21 to 35-year-olds at music events.
Rioja throws fiesta
Promotional body Wines from Rioja has created a food and drink festival to celebrate tapas and Riojan wines. The free event will take place at Ely's Yard in London's Brick Lane on 28-29 June.
Bottles lighten up
Freeminer has ditched its 500g bottles for 100%-recyclable 300g amber glass bottles. "The quality of the beer is not compromised," said MD Peter Thomas.
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