Vimto Soft Drinks is putting its energy drink Indigo into a 250ml can ­ to be called Indigo Extra. A C&C promotion, point of sale material and sampling among 150,000 students at freshers fairs and promotional events at student unions across the UK will support the launch. The 375ml bottle of Indigo, which is peach flavoured, is getting new packaging and is being repositioned as a refreshing energy soft drink. {{P&P }}

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