Innocent has launched a duo of no added-sugar waters aimed at kids.
Juicy Water Apple & Strawberries and Juicy Water Apples & Mangoes will roll out into convenience from 5 April (rsp: £1.50/200ml).
The drinks – which were made with 70% real fruit and a “splash” of water, as well as natural flavours – were designed to help parents get children to consume more portions of fruit, supplier Coca-Cola Europacific Partners (CCEP) said.
They counted as one of the 5 a day and were also school lunchbox compliant, it added.
The launch will be supported by an integrated marketing campaign including OOH advertising.
Convenience retailers could request PoS materials and download digital assets “to help bring the launch to life in-store”, CCEP said.
“Innocent continues to lead the way in providing innovative healthy drinks and this launch is another great example,” said Rob Yeomans, vice-president, commercial development at CCEP GB. “The launch offers a new healthy and convenient drinks option for children. We’re encouraging retailers to get behind the launch with in-store PoS and digital assets to support visibility, drive engagement, and incremental sales in the category.”
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