Mary Carmichael
Smoothies specialist Innocent is set to embark on a £1.5m summer marketing programme, more than its total promotional spend to date.
Activity will include what the four-year-old company claims is a marketing first sponsorship of cycle lanes in urban areas.
The lane on Brighton seafront will be the first to sport Innocent's logo on the tarmac and the company aims to extend the scheme to other councils to enable them to add additional lanes.
Other promotional plans include an ad campaign in key cities, with posters set to appear at Underground stations and on the sides of buses in London, Dublin, Glasgow and Manchester, followed by a three-month national press campaign.
Sampling will play a big part with dancing' grass and cow vans touring the UK. Innocent is also organising a free summer music event called Fruitstock in Regent's Park in August.
Meanwhile, a bus covered in arificial turf and daisies will provide free rides on main routes in London the brand's heartland.
{{MARKETING }}
Smoothies specialist Innocent is set to embark on a £1.5m summer marketing programme, more than its total promotional spend to date.
Activity will include what the four-year-old company claims is a marketing first sponsorship of cycle lanes in urban areas.
The lane on Brighton seafront will be the first to sport Innocent's logo on the tarmac and the company aims to extend the scheme to other councils to enable them to add additional lanes.
Other promotional plans include an ad campaign in key cities, with posters set to appear at Underground stations and on the sides of buses in London, Dublin, Glasgow and Manchester, followed by a three-month national press campaign.
Sampling will play a big part with dancing' grass and cow vans touring the UK. Innocent is also organising a free summer music event called Fruitstock in Regent's Park in August.
Meanwhile, a bus covered in arificial turf and daisies will provide free rides on main routes in London the brand's heartland.
{{MARKETING }}
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