Smoothie brand Innocent has teamed up with kids’ online community Club Penguin to offer exclusive virtual items.
The push kicks off on 8 August and will be supported with online, TV and social media activity, giving kids the chance to claim three items for use on Club Penguin using codes found on packs of Innocent Smoothies for Kids and Fruit Tubes.
Twenty-four items are up for grabs, including a strawberry costume for players’ penguins, an orange MP3 player and kiwi armchairs for their penguin’s igloos. Once all 24 items have been collected, each player will be awarded the extra special prize of an exclusive pineapple igloo.
A fruit-themed virtual party will be held on Club Penguin on 22 August, which will also bring the launch of an in-world game where children can make smoothies.
“We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life through the fun fruit costumes, online party and smoothie game,” said Innocent Kids brand marketing managers Gurdeep Loyal.
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