England rugby hero Jonny Wilkinson is to appear on limited edition packs of Lucozade Sport in time for the Six Nations Championship which starts next month.
The drop-kicking World Cup winner will also be back on the nation’s TV screens as GSK looks to ramp up his endorsement of the brand.
Special new packs will highlight Lucozade Sport’s association with Wilkinson and the England team as they attempt to add to their win Down Under. Bottles will feature a picture of Wilkinson in his famous kicking preparation stance.
Brand manager Simon Garnett said: “Jonny has become instantly recognisable to rugby and non-rugby fans alike since the World Cup. The limited edition packs will help attract new users.”

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