The Irish Dairy Board has rebranded, as Ornua, just as EU dairy quotas come to an end.
The new name Ornua is a derivation of the Irish Gaelic words ‘Ór’ and ‘nua’, which translates as ‘new gold’.
According to the dairy co-operative, which counts Kerrygold, Pilgrims Choice and MU among its portfolio and supplies dairy branded products and ingredients into 110 countries worldwide, the new global identity heralds the start of a new era for Irish dairying.
Over the last five years, Ornua has invested more than €200 million in innovation and growing its brand, opening new production facilities globally.
“Our business has been steadily building a global infrastructure to ready itself for the opportunities post-quota will bring,” Kevin Lane, Ornua chief executive said.
“We have invested in our people, our brands, new products, in our facilities all over the world and in the excellence and sustainability of all aspects of our business…
“We now complete our preparation by unveiling an identity which not only reflects our position as a modern customer and consumer facing business but one which acknowledges and celebrates our proud dairy heritage.”
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