Northern Irish bakery Irwin’s is launching new versions of two Rankin Selection branded breads in GB stores.
It has secured a listing with 100 Waitroses for Irish Sliced Buttermilk Sodas (rsp: £1), which it says it has made more relevant for consumers by pre-slicing them and giving them a rounder shape to complement breakfast products. Irwin’s has also relaunched its Rankin Selection Brown Soda Bread (rsp: £1.20) with a sweeter taste and smoother texture.
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