Italian brewer Peroni has bolstered its UK marketing team with a new marketing manager, trade marketing manager and promoter.
Sandro Rucci is the new marketing manager, responsible for the off trade sector and leading the UK's advertising, media buying, below the line activity and PR for brands which include Nastro Azzurro.
He will work alongside trade marketing manager Stefano Scorcelletti who is to look after the on trade sector. Marc D'Azzo is responsible for sales promotional activity, customer service and distribution.
UK export manager Tommaso Alessandri said: "The new appointments confirm Peroni's commitment to the UK market following on from our success over the last two years."
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