Leading Italian retailer Esselunga has launched a home shopping web site developed for it by Unipower Solutions Europe, which helped develop Tesco's service. Initially the service will be available to customers in Monza with a wider rollout later in the year. Red, green and white have been used heavily in the design of the site to give it an Italian look, and a number of customised features have been introduced to fit in with the way Essalunga operates. A ham aisle' has been developed with the intention of replicating the instore experience of buying ham, even down to the ability to indicate online from which part of the leg meat should be cut, and what thickness each slice should be. Adrian King, chief executive officer of Unipower Solutions, said: "Essalunga approached Unipower because of its connection and experience with other supermarkets such as Tesco." {{NEWS }}

Topics