The National Grocers Benevolent Fund is making its annual ball twice the occasion it was last year by inviting 50% more guests.
The 1,200 partygoers will be entertained by a multi-star cabaret headlined by Roy Wood of pop band Wizard at the Grosvenor Hotel.
The major plank of fundraising will build on last year's Hall of Fame heritage theme celebrating the brands setting the theme in the new millennium.
The NGBF is appealing for manufacturers to support the Ball by sponsoring food, drink or other items, or by donating gifts worth £1,000 or more for the raffle. NGBF director general Graham Kirker said: "Supporters have so far promised a car, a laptop and printer, jewellery and a holiday."
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