itsu

Source: Itsu

It forms part of a wider raft of eco-friendly initiatives that have already been rolled out, including the removal of plastic straws and knives

Itsu has launched a refillable flask as part of a move to help customers cut single-use plastic waste.

Made from 70% recycled aluminium, the vessel holds up to 500ml of liquid and costs £1.99.

The Asian-inspired fast food chain is also donating 5p from the sale of every container to the Blue Marine Foundation, a charity dedicated to creating marine reserves and establishing sustainable fishing models.

The activity forms part of a wider raft of eco-friendly initiatives that have already been rolled out across stores including the replacement of 500,000 plastic straws a year with paper alternatives, and the removal of all plastic knives - saving 4.2 tonnes of non-recyclable plastic, Itsu claimed.

Itsu flask

Source: Itsu

5p from the sale of every container will go to the Blue Marine Foundation

Changes to wrap packaging also helped save six tonnes of plastic in 2018, the retailer added.

Itsu founder Julian Metcalfe said the business was thrilled to offer customers the “environmentally friendly alternative”.

“Our high-performing flask keeps beverages fresher for longer and should go some way in helping our customers reduce their dependency on single-use plastic bottles,” he said.

“We’ve come very far, but we know there’s always more we can do to go greener. Our supply teams are working hard to make sure all areas of the business are as sustainable as possible.”