International Wine Services has added a partner to its Babe brand, and which is aimed at male drinkers.
Dude is an Australian 2002 Shiraz packaged in a sleek black bottle designed to complement Babe, a Chardonnay which was launched last year and comes in a bright pink bottle.
International Wine Services said it hoped the new wine would appeal to the "modern, style-conscious Merlot Man'"
Both wines are available in Sainsbury, rsp £3.99.
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Dude is an Australian 2002 Shiraz packaged in a sleek black bottle designed to complement Babe, a Chardonnay which was launched last year and comes in a bright pink bottle.
International Wine Services said it hoped the new wine would appeal to the "modern, style-conscious Merlot Man'"
Both wines are available in Sainsbury, rsp £3.99.
{{MARKETING }}
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