Jack Daniel’s has added a Tennessee Honey & Lemonade premix to its line-up.
Brand owner Bacardi Brown-Forman Brands is rolling out the 330ml canned drink to Tesco this week (rsp: £2.20).
Launched in the UK in 2012, sales of Jack Daniel’s Tennessee Honey have soared by 53% this year, to £28.3m [Nielsen 52 w/e 11 October 2014].
The brand launched a premixed JD & Cola in 2009, and JD & Ginger the year after.
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