Bagged baked snack brand Jacob’s Oddities - on track to top £10m in first-year sales - is being extended with three new flavours.

The savoury biscuit bags, containing a variety of different shaped crackers, launched this year in cheese and smoky Bacon flavours and will be expanded next month with salt & vinegar, sour cream & chive and ready salted variants. They will be sold in multipacks (rsp: £1.75) and a 125g sharing bag (rsp: £1.42).

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