James Hall has rolled out its partnership with Too Good To Go across its entire company-owned estate.
The Spar wholesaler initially kicked off a trial with the anti-waste app in September last year across 10 sites in Lancashire and Merseyside. It was then gradually rolled out to a further 35 stores.
The expansion means customers using Too Good To Go can access the service at all 150 company-owned stores. These include in areas such as Cheshire, Greater Manchester, Northumberland, Tyne and Wear, and Yorkshire.
The Too Good To Go app lets users search for stores taking part in the scheme that have unsold produce. They then purchase a ‘magic bag’ of food at risk of going to waste and collect it at an allotted time.
It also guarantees the bags of surplus stock contain at least three times the value of food paid. So if a bag costs £4, it will contain at least £12 worth of food.
In the past 12 months, the app has helped James Hall save 22,393 meals from going to waste, the equivalent of 55 tonnes of CO2.
There have also been 280,000 views of the app, and the service has been used by more than 10,000 customers. These shoppers have been able to access bags of food worth £10 for an average value of £3.09.
“I’m delighted that we have been able to expand access to our Too Good To Go partnership service across all company owned stores in northern England,” said James Hall company stores director Fiona Drummond.
“Since we launched the partnership service 12 months ago, it has brought multiple benefits to our business, including reducing costs and a saving a huge amount of waste food.
“Not only that, it has enabled us to better connect with the communities we serve across northern England who know they can access a healthy, wholesome meal at a reduced price at a company-owned Spar close to them should they need to.
“This successful expansion is the result of dedicated work from our corporate social responsibility team, and I would like to thank them for their hard work in driving this initiative forward.”
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