Pernod Ricard has partnered with craft brewery Fourpure for a limited-edition Jameson whiskey.
The drink (40% abv) is made by finishing the ubiquitous Irish whiskey in casks of Fourpure’s Shapeshifter IPA.
The result was “a whiskey that features the signature smoothness of Jameson with additional notes of tropical fruits, sweet clementine and full-bodied hops from the award-winning beer, creating a truly unique whiskey for craft beer and whiskey fans alike,” said Pernod Ricard.
It will be targeted primarily at the on-trade but will see a limited retail release through drinksupermarket.com (rsp: £30/70cl).
The partnership “gave us a unique opportunity to put an innovative stamp on the [whisky-making] process”, said Fourpure head of marketing Adrian Lugg.
“For a young craft brewery, the history and heritage of Jameson is impressive, and the love and passion that goes into distilling the whiskey is infectious. The result of this Limited Edition is super tasty, and something we can all be proud of.”
It’s the third release for Jameson’s Caskmates series, joining stout and IPA-finished whiskies in the range. The launch will be backed by targeted digital and social campaign kicking off in September.
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