Jameson links with artist James Earley for fifth St Patrick's Day bottle

Jameson has teamed up with Dublin street artist James Earley and branding agency Pearlfisher to create a St Patrick’s Day bottle for the fifth year running.

Centred on the bridges over the River Liffey, the limited-edition label aims to reflect how the structures act as the ‘soul’ of Dublin by linking spaces with people and their ideas. The style of Earley’s design was inspired by his family’s stained glass business, which ran for more than 100 years in the Republic of Ireland’s capital city.

“Our limited edition bottle represents the best of what it means to be Irish: to be part of a light-hearted, confident and inclusive family,” said Daniel Lundberg, global brand director for Jameson.

Pearlfisher creative director Sarah Cattle added: “The St Patrick’s Day bottle has become a much anticipated annual launch, with a recognised pedigree of unique and inspirational designs. Each year, we undergo a rigorous selection process to find the right artist who will keep challenging limited edition and what it means to Jameson.”