Jack Daniel’s has launched a seasonal gift pack for its premium whiskey Gentleman Jack.
The pack features a sleek black box with a sliding drawer, which conceals a 70cl bottle of the 40% abv, double-mellowed whiskey.
It has rolled into Tesco, Waitrose and Sainsbury’s with an rsp of £35.99, and is targeted at impulse gift-buyers ahead of Christmas.
The posh brand extension upped values sales by 21% this year, growing £857k to £4.8m, on volumes up 23.7% [Nielsen 52 w/e 9 September 2017].
It marks the latest in a swathe of NPD from JD, which last month launched its 64.5% abv Single Barrel Barrel Proof whiskey priced at £54.99/70cl.
The brand added Tennessee Rye to its core range in late October, with the 45% abv whiskey now sitting alongside Old No 7, Tennessee Honey and Tennessee Fire.
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