Adams Confectionery is extending its chewy Fruit-tella brand for the first time with a range of new Jellies. These are crispy outer shells with soft jelly inners. They're made with fruit juice in four flavours ­ strawberry, apple, orange and lemon. In wholesalers from March 19, they come in two sizes of foil sachets costing 10p and 25p and are targeted at children's pocket money and mums. The larger bag is supplied in an 18 x 40g card outer. The smaller one is in a 50 x 16g plastic tub. In a launch promotion, stockists buying one of each will receive another outer of larger bags free. Adams has also added a new banana flavour to its Bubbaloo liquid centre bubblegum range aimed at seven -12 year olds and teenagers. {{MARKETING - P&P }}

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