Jeremy Clarkson’s Diddly Squat range hits Deliveroo Hop

Jeremy Clarkson’s Diddly Squat brand is now available on Deliveroo Hop as “slow farming meets rapid delivery”.

A select range of the products, which appear in Amazon Prime Video series Clarkson’s Farm, have been listed on Deliveroo Hop this week. Deliveroo warned that “demand is predicted to be high” and the products would be available “on a first-come-first-served basis, so fans should act fast”.

The Diddly Squat shop is live via Deliveroo Hop Morrisons stores in Bristol, Brighton, London and Manchester, with prices starting from £1.99 plus delivery and service fees.

Several bestsellers as seen on the show are listed, including condiments and sauces, sweet and savoury snacks, oils and drinks.

Sought-after items include Jeremy’s Hot Seed Beer Mustard, Bee Juice Honey, homemade rapeseed oils including Chilli, Garlic, Oak Smoked and Lemon flavours, snacks like hand-cut crisps, pork scratchings and fudge, and premium beer range Hawkstone.

“I’m delighted to be working with Deliveroo Hop to bring our Diddly products into the homes of fans across the UK,” said Lisa Hogan at Diddly Squat Farm Shop. “I’ve made sure to include all of our bestsellers in this exclusive range, including Jeremy’s Hot Seed Beer Mustard, our Habanero Chilli Chutney, hand-cut crisps, and for something a little stronger, our Cow Juice Vodka and Bee Juice Rum. We hope you enjoy our Diddly Squat products as much as we’ve enjoyed making them for you.”

In April last year, the brand scored its first major listing with Amazon, with products stocked online and in Amazon Fresh stores. The range had previously only been available at the Diddly Squat Farm Shop in the Cotswolds and two other local stores, as well as on the brand’s direct-to-consumer website.

The Deliveroo deal marks the first time Diddly Squat has been available via an on-demand same day delivery service.

Deliveroo launched Hop in September 2021, and it has grown into a network of delivery-only dark stores promising delivery to customers “in as little as 20 minutes”.

“We are thrilled to offer fans of Diddly Squat Farm Shop across the UK the chance to order their most sought-after products from Cotswolds, direct to doorsteps in as little as 20 minutes – no queuing necessary!” said Suzy McClintock, VP of grocery, Hop and Editions at Deliveroo.

“It doesn’t get any fresher than farm produce and as we continue to expand our Deliveroo Hop product ranges, to bring customers even better quality and selection, this exciting launch is the first of many to come.”