Jim Beam has boosted its flavoured spirits range with a new peach spirit.
Jim Beam Peach (32.5% abv) is billed as delivering a “perfect blend of sweetness of peach and woody notes of bourbon”, said the brand, and would cater to the “growing trend” for peach flavoured alcoholic drinks.
It has launched as a three-month exclusive at Asda, priced at £18/70cl.
The Edrington-Beam Suntory brand said it would “allow drinkers to enjoy a taste of summer wherever they are”.
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