Jimmy's Iced Coffee bus set on its way by students

Jimmy’s Iced Coffee is to launch a summer campaign designed by students at Arts University, Bournemouth.

Four teams were given 24 hours to design Jimmy’s next campaign. The winning idea will see a milk float become a sampling bus touring the south coast. It will target Waitrose and Budgens and include online media. The initiative showed how a “start-up could do ‘big boy’ marketing for cheap,” said Jimmy’s MD Jim Cregan.